Know This Before You Move to a New Email Service Provider
It is quite a daunting task to switch Email Service Providers for any business despite of the fact that this shift is ideally to improve the services and for the betterment of execution in your marketing initiatives. However, a better deal is what keeps you going with this not so exciting task. It is time consuming to move all your confidential data while protecting your valuable assets when you move to a new email service provider. It may be too scary to let your revenue suffer, for a small duration though, but in every way it if for the good. With some real good understanding and sensible planning, you can ensure for an efficient transition of your email service provider. Let us help you with some considerable tips to ease your process of switching to a new email service provider. These tips will help you avoid any mistakes and maximize effectiveness. Integration of CRM Well, this is not something that should be suggested since it is the most important aspect, however, for those who may miss it should be aware of the fact that your new email platform is integrated in your CRM system. Check the IP Address Attributes Get to know whether you are being offered a dedicated or a shared IP addresses for email service. In case of a dedicated IP address, your reputation is drastically affected by your activities. Your address need to be prepared well if your provider hasn’t done so for you. Keep History of Your Data Handy It is important to decide beforehand that how far back you would require your data to be. Six months is usually fair enough. Save real numbers and not just the percentage in your report in order to be flexible with calculating rates on the basis of reports in future. Migration of List Moving your ESP will give you an opportunity to clean up your active listing data. You can get rid of unsubscribed or bounced data. Though it sounds quite obvious, but this is often overlooked leading to the unnecessary loss of money and time. At the same time, if you do not clean up your data, the unwanted mailing occurs which in turn influences the reputation of your business. Define the Criteria of your Reports This is one of the significant factors before you finally decide to switch even. Be clear with the way in which your metrics will be defined by the email service provider you are hiring this time. This will help you in comparing the performance reports accurately in case of new provider. Some issues to consider may be the open rates, bounce rates etc. Updating Enquiry Forms and Tracking on Your site Don’t forget to update the sharing functions, forms, unsubscribe links, sender addresses when you are changing your email service provider. Quality check of your entire website is highly essential.
Training your Team Change is evidently a challenge for anyone and so is for your team. So, it is really significant to train them for your new system. Make sure to transfer the benefits clearly to the team so that they well know the reason why are they supposed to on it. Zimbra Email Hosting is one of the latest services offered and is becoming quite popular these days.
Wanna more info related to email hosting services, mail at:- sales@go4hosting.in, or call at:- 1800-212-2022.
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